We work with you to construct a strategic marketing plan. We hone in on the specific market your want to target and prevent you from using oblivious and resilient “Total Market” strategies that don’t work too well in the Hispanic market. Although the “Total Market” approach bears some economic benefits to some businesses, it does not create the needed trust and loyalty to convert Hispanic consumers into loyal-brand customers.
Capturing the elusive Hispanic market requires more than good intentions. It is essential to recognize culture as a universal language and the “ambiculture” ability to seamlessly embrace both cultures in English and Spanish. Multivision Media Group wants to help those well intended companies brand their products and services effectively to the fast growing Hispanic consumer market. If indeed, the Hispanic market is the dominant and in many cases the most significant growth driver in the consumer goods and service industries, then Multivision Media Group timing is impeccable to provide the know-how and cultural knowledge badly needed.
