Millennial-Shoppers

ATTRACTING HISPANIC MILLENNIAL SHOPPERS

When it comes to appealing to a certain segment of any population, there’s a notable difference between knowing where people shop and what they buy. For example, knowing that 61% of U.S. Hispanic Millennials have shopped at a Hispanic supermarket once in the past year is helpful, but it’s only one layer of insight. A second layer, among myriad others, highlights that 51% of Hispanic Millennials are drawn to Hispanic grocers because they have a panadería (Hispanic bakery) or tortilla shop.

Millennial-Shoppers

Why look at Hispanic Millennials? Because as multiculturalism and diversity gain prominence in the U.S., these young consumers will play an integral role in spending trends over the next 20-30 years. Notably, 40% of American Millennials are multicultural, and more than half of this group are Latinos. And while multicultural Millennials share the same affinity for digital technology as other the general Millennial population, more than one-fourth of all U.S. Millennials are first- or second-generation immigrants with strong ties to their global origins, which will affect their product purchases and brand loyalty.

The preferences and needs of Hispanic Millennials that Nielsen has observed are even more impactful from an opportunity perspective within certain Hispanic-rich cities like Los Angeles. Specifically, half of the Millennials in Los Angeles are Hispanic, and Nielsen expects that concentration to grow to 54% by 2020.

Nationally, 57% of U.S. Hispanics say they’re drawn to Hispanic grocers because they typically offer the products and brands that reflect their cultural tastes. What’s noteworthy is that younger Latinos, who are open to other cultures, are almost equally drawn to Hispanic grocers for the same reason (54%). The affinity for traditional Hispanic bakeries, fresh tortillas and prepared foods is strong among all Hispanics nationally.

Understanding national trends and preferences is important, but they fail to paint a complete picture of consumer behavior. Marketers know that “one size fits all” approaches won’t resonate with consumers, which is why brands and retailers need to be savvy in their efforts—and that means tailoring offerings at the local level.

For examples, groceries with a Hispanic bakery and / or tortilla shop are much more desirable among Millennial Hispanics in L.A. than they are among U.S. Hispanic Millennials. In fact, 68% of Millennial Hispanics in L.A. say they shop Hispanic groceries for this reason, well above the above the national average for Hispanic Millennials (54%). Notably, however, the presence of a wide selection of specialty Hispanic products and brands that reflect Hispanic culture are less of a draw among Millennial Hispanics in L.A. than it is for all U.S. Millennial Hispanics (46% vs. 50%, respectively).

In looking deeper at Hispanic Millennial consumption trends in L.A., we see that cultural products are strong trip drivers. In fact, they’re the No. 1 driver of trips among this group, with their baskets likely including ethnic breads like pan dulce (Hispanic sweet bread), fresh tortillas and prepared foods. Nielsen’s recent study found that Hispanic Millennials in L.A. are 26% more likely to shop specifically for Hispanic items than the city’s total Hispanic population.

Frequency is also a factor among Millennials, given this group’s tendency to pick up something and consume it that day. And in L.A., more than 50% of Hispanic Millennials spend $31 or more per trip. Notably, 64.1% of this group spends between $31 and $100 per trip. The upside here is that even though Hispanic Millennial budgets may be tighter than those of older consumers, they are attractive to retailers from a spending perspective.

Regardless of market or demographic, it’s critical for brands and marketers to know what appeals to consumers and what doesn’t. In the grocery realm, where there are millions of aisles to browse through across the country, there’s plenty of shelf space to optimize. This is particularly true when it comes to meeting the needs of Hispanics, as they do gravitate toward products and brands that are connected to their cultures—traits that many Hispanics haven’t traditionally found among some of the country’s mass-market groceries.

METHODOLOGY

The insights in this article were derived from “Shopping For My Culture,” a Nielsen Hispanic Grocery Survey. The survey was in field for three weeks (from June 30, 15 to July 21, 2015) and achieved 3,307 responses, supporting the levels of analysis required for reporting. It included English-preferred, Spanish-preferred, and bilingual Hispanic households on the Nielsen Homescan Panel. The age range for Millennials is 18-34. Hispanic Grocery/Supermarket is a grocery supermarket that offers a substantial amount of products from Hispanic/Latin origin, carries Hispanic produce (fruits/vegetables), and may offer Latino bakery items, tortillas, Hispanic meat cuts or specialty products (horchata, batidos), as well as outlets also known as ethnic supermarkets.

Source: www.nielsen.com

Consumer-Retail

HISPANIC CONSUMERS CONTINUE TO DRIVE U.S. FMCG DOLLARS

Today, the multi-faceted Hispanic consumer is widely recognized as a cornerstone of any growth initiative for virtually all U.S. industries, and for good reason. With 57 million Hispanics in the U.S. alone, this group now represents almost 18% of the country’s population and significant spending power. In fact, Hispanic buying power reached $1.4 trillion in 2016—and we expect it to reach $1.8 trillion by 2021.

Despite concerns around the current economic and political landscape, Hispanic spending continues to rise across the total fast-moving consumer goods (FMCG) market, according to Nielsen’s Target Track retail measurement service. In year-to-date (YTD) 2017, Hispanic consumers have increased their FMCG spending by 0.6%, compared with 2016. In comparison, non-Hispanic dollars sales are 0.7% lower than last year.

However, drilling down into individual departments paints a slightly different picture in four of the 15 departments. Sales in the beauty, dairy, general merchandise and meat departments are lower YTD for both Hispanic and non-Hispanic consumers. Hispanics, however, are spending more in several key departments that non-Hispanics are pulling away from, including bakery, deli, frozen foods and household care. It’s also worth noting that sales among non-Hispanics are not growing in any department where Hispanic spend is down.

Consumer-Retail

Despite shifting spending patterns, Hispanic consumers are not spending less than in previous years. At the same time, however, they’re not increasing their spend at the rate that retailers and manufacturers have become accustomed to in recent years. Across 10 of 15 key departments, YTD sales growth among Hispanic consumers are lower than they were last year. Comparatively, YTD spending among non-Hispanics is down across 12 departments.

Hispanic consumers’ overall spending has increased this year. And as Hispanic consumers drive growth, the uptick in spending is helping to partially offset the spending declines among non-Hispanics. FMCG manufacturers and retailers should note that while Hispanic consumers are continuing to spend money, they are adjusting their shopping behaviors. For example, they’re shifting to larger basket sizes per trip, suggesting the need for manufacturers and retailers to ensure that larger product formats (i.e., family size) are available to meet a growing demand.

By understanding the cultural essence that drives multicultural consumer behavior today, marketers and advertisers can forge a long-term relationships with the most dynamic and fastest growing segment of the U.S. consumer economy.

 

www.nielsen.com

Taller de Reparación FIX-IT! Iglesia de Guadalupe Salón Social | Sábado 16, 10am-1pm

Taller de Reparación FIX-IT! Sábado 16, Iglesia de Guadalupe Salón Social- 10am-1pm

¿Tiene alguna cosa que se haya roto en casa? ¡No lo tire-repárelo!

Cosas pequeñas como electrodomésticos, ropa, electrónicos y más. Evento Familiar Gratuito! Iglesia Nuestra Señora de Guadalupe (Salón Social) Sábado, 16 de diciembre | 10 a.m. – 1 p.m. 401 Concord St. | Saint Paul, MN 55107 | Presented by: www.RamseyRecycles.com

Para más información 651-266-1199 | FixItClinics@ramseycounty.us.

Reciclando Desechos Orgánicos en Casa

Reciclando Desechos Orgánicos en Casa

¿Preparaste tu almuerzo hoy? ¡Los desechos de comida, servilletas y bolsas de papel del almuerzo pueden ser reciclados como desperdicios orgánicos! Para saber más, visita: www.RamseyRecycles.com/OrganicWaste. #75PercentGoal

Reciclando Desechos Orgánicos en Casa

Reciclando Desechos Orgánicos en Casa

Para saber más, visita: www.RamseyRecycles.com/OrganicWaste. #75PercentGoal www.VerdeMN.com

#VOTOLATINO Vota por ti. Vota por mí. Vota por todos.

Voting Campaign: Tu Voz es tu VOTO ¡Hazlo contar!

Multivision Media Group, the leading marketing company in Minnesota, launched a voting awareness campaign called “We Count. We Vote. We Define Ourselves.” that urges Latino US residents to become citizens if they are eligible and for those who haven’t registered to vote to do so in a timely manner. Furthermore, the campaign asks for the community to actively participate and get involved in voting registration campaigns and get-out- the-vote initiatives.

According to the Pew Research Center, Minnesota is home to 276,000 Latinos of which 96,000 are eligible voters. By contrast, 79% percent of the state’s white population is eligible to vote. Minnesota is HOME to one of the largest Latino-Millennial (ages 18-33) voting blocks in the nation with 48% of the total eligible Latino voting population. Historically, young Latinos have been the catalyst force of change for the entire population, their involvement in the 2018 election process should be of significant weight, thus the urgency to awake their enthusiasm and activate their participation.

If you have general questions about voting registration and voting engagement, please visit: www.votoLatino.org

 

Alexandria Technical & Community College.

Director of Recruitment and Admissions-Alexandria Technical & Community College

Responsibilities:
Responsible for the management and supervision of admissions and recruitment processes and personnel. This responsibility includes active involvement, in a hands-on capacity, in student enrollment, development and implementation of enrollment processes, supervision of admissions personnel, and implementation of college/system policies related to admissions and recruitment. The Director of Admissions and Recruitment is responsible to align admissions and recruiting with college marketing and Information Center operations to improve the processes of attracting and enrolling students at the college.

Alexandria Technical & Community College.

Alexandria Technical & Community College.

Minimum Qualifications:
Bachelor’s Degree in a technical field (health, manufacturing, engineering, etc.), specific general education discipline, education, or student services related degree;
Five years of college admissions or student services experience;
Three years of supervision experience in education or business;
Proficient in word processing, spreadsheet development and use, database use, customer relationship management (CRM) use;
Demonstrated written, verbal and nonverbal communication skills.
Preferred Qualifications:
Master’s degree, such as counseling, educational administration, or student services related degree;
Knowledge of current technologies in communication; including social networking, IP video, chat;
Knowledge of federal, state, and system legal regulations relating to students;
Demonstrated cultural competencies to lead increasing commitment to a diverse student population;
Bilingual, with Spanish as a preferred second language;
Demonstrated leadership and management skills.
Application Procedure:
Please apply online at https://www.alextech.edu/about-atcc/human-resources, click on Academic Jobs, How to Apply link to apply.

Send materials to:
Please apply online at:

https://www.alextech.edu/about-atcc/human-resources

Following application
procedures described below
by deadline, . .
Contact: Ruth Dickey
Human Resources Assistant
Email: employment@alextech.edu
Phone: (320) 762-4484
Fax: (320) 762-4501
Minnesota State Colleges and Universities system logo

 

For consideration, you must apply online and include the following required documents:
A letter of application,
Electronic resume and
Copies of your unofficial transcript(s) to your online application.
Links:

Employment for this position is covered by the collective bargaining agreement for the Middle Management Association which can be found at:

http://www.mn.gov/mmb/employee-relations/labor-relations/labor/mma.jsp

NOTICE: In accordance with the Minnesota State Colleges & Universities (MnSCU) Vehicle Fleet Safety Program, employees driving on college/university business who use a rental or state vehicle shall be required to conform to MnSCU’s vehicle use criteria and consent to a Motor Vehicle Records check.
Minnesota State Colleges and Universities is an Equal Opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status.

All applicants must be able to lawfully accept employment in the United States at the time of employment. For TTY, call Minnesota Relay Service at 7-1-1- or 1-800-627-3529.

NHCC-Building

Latino Outreach & Success Specialist-North Hennepin Community College

North Hennepin Community College, one of the largest and most diverse two-year
colleges in Minnesota seeks an experienced professional to serve as a Temporary, FullTime,
Latino Outreach & Success Specialist for the Student Affairs division, MnSCU
Academic Professional 1 (Unclassified MAPE).

NHCC-Building

The Admissions & Outreach Office at North Hennepin Community College assists new
students by providing resources for college enrollment. This position will serve our
community, especially students of Latino or Hispanic backgrounds, in accessing
admissions, advising, and other student resources at North Hennepin. A primary goal of
this position is to reduce barriers to enrollment and degree completion at NHCC
through support to new and current students.
Responsibilities:
 Conduct outreach and recruitment activities to Latino communities and general
population enhancing their ability to make successful transition to college.
 Developing and implementing retention activities while providing support to Latino
communities and general student populations.
Minimum Qualifications:
 Bachelor’s degree.
 Demonstrated fluency in both English and Spanish.
 Demonstrated ability to collaborate and establish a positive rapport with students,
staff and community at large to promote goals of NHCC.
 Ability to demonstrate strong public relations, presentation, interpersonal
communication and writing skills.
 Ability to maintain a valid (basic) driver’s license with reliable transportation.
 Ability to work nights and weekends.
Preferred Qualifications:
 Familiarity with MnSCU system, policies, procedures.
 Knowledge of customer/student service standards and best practices.
 Experience with ISRS (Integrated Student Records System).
 Knowledge of Hobsons Connect or Retain, or similar communication/CRM products.
 Experience working with Hispanic, Latino, or Chicano communities.
 Demonstrated ability to plan and coordinate the development of cultural enrichment
activities.
2
 Demonstrated background and knowledge of issues facing immigrant students, including undocumented
student enrollment and success best-practices.
 Demonstrated commitment to the mission, vision and values of North Hennepin Community College.
 Demonstrated commitment to diversity and equity of the students, staff, faculty and community of North
Hennepin Community College.
The College:
North Hennepin Community College, a member of the Minnesota State Colleges and Universities System, serves
approximately 10,000 students and located in the urban community of Brooklyn Park, MN which is a northern
suburb of Minneapolis. NHCC is one of the most diverse colleges in Minnesota with over 40% of our students
coming from communities of color. The college offers many two-year degrees and certificate programs which lead
to baccalaureate programs.
Our campus community demonstrates a strong commitment to our mission, engaging students, changing
lives. We are focused on creating opportunities for our students to reach their academic goals, succeed in
their chosen professions, and to make a difference in the world. To accomplish this mission, North Hennepin
strives to hire faculty who are committed to diversity, inclusiveness, trust and integrity – with an understanding of
the diverse academic, socioeconomic, cultural, disability and ethnic backgrounds of our students. Furthermore,
North Hennepin Community College is an Equal Opportunity employer/educator committed to the principles of
diversity. We actively seek and encourage applications from women, minorities, and persons with disabilities.
Salary:
Beginning Salary $18.66/hourly ($38,962/annually) – $26.99/hourly ($56,355/annually) depending on education
and years of related experience.
Application:
To apply, visit: http://agency.governmentjobs.com/nhcc/default.cfm
Qualified applicants are required to attach the following documents to their online applications:
 Provide cover letter.
 Provide resume.
 Transcripts-Valid unofficial copies of your transcript showing conferred/awarded date, with your name and the
academic institution’s name/logo are required. We are not able to accept copy/paste word documents with a
list of courses/grades or DARS reports. If selected for hire official original transcripts will be required.
 The names, addresses, and telephone numbers of three professional references.
Paper applications and resumes will not be considered.
If you need help submitting your online application, please contact NEOGOV Phone Support at 1-855-524-5627.
If you have other questions related to this job announcement please contact Human Resources at
763-424-0849.
3
Links:
 North Hennepin Community College: http://www.nhcc.edu
 For additional information regarding other NHCC Career Opportunities visit: http://www.nhcc.edu/careers
 Employment for this position is covered by the collective bargaining agreement for the Minnesota Association of
Professional Employees which can be found at: http://www.mn.gov/mmb/employee-relations/laborrelations/Labor/mape.jsp
Notice:
 North Hennepin Community College does not discriminate on the grounds of race, color, religion, sex, sexual
orientation, including transgender status or gender expression, marital status, national origin, citizenship status,
age, disability, or veteran’s status in employment, education and all other areas of the college.
 The College provides reasonable accommodations to qualified individuals with disabilities upon request. This
document can be made available in alternative formats such as large print or audio tape by calling 763-424-0966
or TDD 763-493-0558.
 In accordance with the MnSCU Vehicle Fleet Safety Program, employees driving on college business who use a
rental or state vehicle shall be required to conform to MnSCU’s vehicle use criteria and consent to a motor
vehicle records check.

Latino-Affairs_logo

Director of Latino Affairs-Mankato State University

Director of Latino Affairs
Appointment: Full-time | Tenure Track/Probationary | Start Date: August 1, 2016

Application Deadline:
Priority consideration will be given to applications received by June 23, 2016.

Mankato-State-University

Send materials to:
Please apply by going to
the following website
http://www.mnscu.edu/jobs/viewPosting.php?pid=14531
Contact:
Guadalupe Quintero, Search Chair
Institutional Diversity
Email: guadalupe.quintero@mnsu.edu
Phone: 507-389-2811
TTY: 800-627-3529 or 711

Responsibilities:
The primary purpose of this position is to develop and maintain programs that enhance Minnesota State Mankato’s ability to recruit, retain and graduate underrepresented students, specifically Latino students, working in collaboration with community organizations, faculty, staff, students and administrators. This position also creates services that enrich the learning environment for all students at Minnesota State Mankato by offering programs and activities that reflect the history and culture of Latino people specifically placing emphasis on new immigrants, first-generation and non-traditional students.

Minimum Qualifications:
Bachelor’s Degree
Minimum of three (3) years experience in program development, recruitment, retention, and support activities for Latino and underrepresented students in higher education, non-profit agencies, community organizations, public school districts, or governmental units.
Bilingual, having excellent oral and written communication skills in English and Spanish.
Preferred Qualifications:
Master’s Degree.
Experience assisting in developing social-cultural programs with emphasis on students of color.
Experience creating and maintaining reports to state-federal agencies or private for/non-profit organizations.
Experience using multicultural and interpersonal skills to work effectively across cultures.
Demonstrated commitment to fostering a diverse working and learning environment.
Application Procedure:
To apply for this position, please continue the process via this website or directly at: http://agency.governmentjobs.com/mankato/default.cfm. A complete online application will include the following attachments. Incomplete applications will not be reviewed by the search committee.

Cover Letter
Resume/Curriculum Vitae
Contact information for three (3) references
Unofficial Transcript(s) of your highest completed degree
Additional Information: Additional information on Minnesota State University, Mankato can be found at: http://www.mnsu.edu.

Links:

Employment for this position is covered by the collective bargaining agreement for Minnesota State University Administrative and Service Faculty which can be found at:

http://www.hr.mnscu.edu/contract_plans/index.html

NOTICE: In accordance with the Minnesota State Colleges & Universities (MnSCU) Vehicle Fleet Safety Program, employees driving on college/university business who use a rental or state vehicle shall be required to conform to MnSCU’s vehicle use criteria and consent to a Motor Vehicle Records check.
Minnesota State Colleges and Universities is an Equal Opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status.

All applicants must be able to lawfully accept employment in the United States at the time of employment. For TTY, call Minnesota Relay Service at 7-1-1- or 1-800-627-3529.