Create and develop a long term marketing strategy to increase Latino enrollment. One of the main strategies suggested was to open the college to the Latino community through cultural events. It was essential to switch the mindset that college was distant and unattainable. It is friendly, welcoming and achievable.

Client

Hennepin Technical College

Project Details

– Event Branding
– Public Relations
– Social Media Engagement
– Marketing Consulting

Outcome

Student enrollment at Hennepin Technical College has grown more than 100 percent. The event itself draws more than 250 people and students are actively engage in multicultural events.