Author Archive for: Multivision

In a recent study Yahoo conducted with Ipsos on Hispanic millennials focused on the third generation, over half of the respondents said it’s about time that advertisers recognized that Hispanics shop, too. It’s a new year, and another reminder that the Hispanic consumer is exponentially growing in buying power. Now more than ever, it’s imperative […]

Today, the multi-faceted Hispanic consumer is widely recognized as a cornerstone of any growth initiative for virtually all U.S. industries, and for good reason. With 57 million Hispanics in the U.S. alone, this group now represents almost 18% of the country’s population and significant spending power. In fact, Hispanic buying power reached $1.4 trillion in […]