Entries by Multivision

Political Gaffes When Targeting Latinos

It has been two years since the last presidential election and based on the ongoing midterm elections, we can conclude, once again, that when it comes to targeting Latinos, politicians just don’t get them. There are three suicidal mistakes that politicians and their advisors commonly make: 1) Ignore them. 2) Cluster them with other minorities. […]

Hispanics in Social Media

Hispanics are the most active group on social media sites according to new Pew Report, reinforcing the importance of this demographic group to the future of online advertising and applications. According to a new analysis by the Pew Research Center, Hispanics own smart phones, go online from mobiles devices and use social networking sites at […]

Hispanics in College

Hispanics are the youngest population group, one-in-four public elementary school students is Latino. Unfortunately, its demographic feat does not equal its education achievement. Nationally, Minnesota has the largest achievement gap for Latinos with only 51 percent of high school graduation rate, whereas 84 percent of whites graduated from high school. Consequently, a dreadful high school […]

Marketing and Branding

As a marketing company, our goal is to transform your company into a high-powered marketing machine that will attract more customers and grow your business into the Hispanic market. Based on the basic principle of branding two new markets, we follow a twofold strategy: 1) The best way for a brand to grow overtime is […]

Why Hispanics?

Let’s reverse that question… Why not Hispanics? The Hispanic population had a 43 percent growth in 10 years and has reached the historical figure of 50.5 million. Hispanics now represent 16.3 percent of the U.S. population, one of every six people in the United States is Hispanic. This population growth fueled by Hispanics has impacts […]

The decline in college enrollment seems to be accelerating

The decline in college enrollment seems to be accelerating, though it was the steepest in the Midwest. According to experts, enrollment typically falls when the economy improves and unemployment drops. Despite a slow economic recovery and how predictable enrollment drops from an economic perspective, colleges still have to fill out classrooms to deal with increased […]